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Best Seller Essence Lash Princess Mascara Sold via Amazon
4.4 42,100 buyer ratings

Essence Lash Princess Mascara

Best for: Everyone — the internet's favourite budget mascara

Over 40,000 reviews can't all be wrong — dramatic lash volume and length at a fraction of premium mascara prices.

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Review updated 12 Oct 2026

4.4 / 5

Our verdict

The mascara to buy before any other — professional-level drama at pocket-money prices. Replace every 3 months.

What we like

  • Results rival mascaras 5x the price
  • Genuinely dramatic one-coat effect
  • Doesn't flake or smudge midday
  • Easy to remove

Worth knowing

  • Wet formula — needs setting time
  • Dries out faster than premium tubes
  • May transfer on very oily lids

The full review

Lash Princess is the rare viral product that deserves the hype. The conic-shaped fibre brush grabs every lash from root to tip, and the buildable formula goes from natural definition to full drama with a second coat — for a price that makes premium mascaras look absurd.

The sculpted volume version does exactly what it claims: noticeable length and visible fullness without clumping, flaking through the day, or leaving panda eyes by afternoon. It removes cleanly with normal cleanser — no rubbing required.

The caveat is wetness: the formula needs a moment to set, so blink carefully for the first minute. And like all mascaras, bin it after three months — eye hygiene matters more than squeezing value from a tube.

Key features

  • Conic fibre brush for volume + length
  • Buildable — natural to dramatic
  • No flaking or smudging
  • Removes easily with cleanser
  • Cruelty-free formula

Alternatives

How it compares

Essence Lash Princess Mascara Essence Lash Princess Mascara — this review Eyeshadow Palette with Mirror Eyeshadow Palette with Mirror Olay Ultra Moisture Body Wash Olay Ultra Moisture Body Wash Chanel Coco Noir Eau de Parfum Chanel Coco Noir Eau de Parfum
Our rating 4.4 4.2 4.5 4.6
Best for Everyone — the internet's favourite budget mascara Makeup starters who want one palette covering day to evening looksDry-skin sufferers — especially in Kenya's dry seasonsEvening and special-occasion wearers wanting depth and staying power
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Questions

Common questions

Is it waterproof?

The standard version isn't marketed as waterproof but resists smudging well. There's a separate waterproof variant if you need tear-proof wear.